Jennifer D. Sciubba, Ph.D.

President & CEO,

Population Reference Bureau

I challenge the assumption that uncertainty is something leaders should hide. In complex environments, acknowledging uncertainty while providing clear direction builds more trust than false confidence.

THE PROBLEM AFTER NEXT: Organizations are underestimating how profoundly demographic change will reshape strategy. Aging populations, shifting workforce expectations, migration, and changing family structures won't just affect HR — they will redefine markets, talent, customers, and public trust. The organizations that thrive will treat demographic change as a strategic issue, not simply a labor market issue.

BOOK: Toxic Demography: Ideology and the Politics of Population (forthcoming)

BIO: As President and CEO of the Population Reference Bureau (PRB), Jennifer D. Sciubba, Ph.D. leads a globally respected organization dedicated to leveraging data and insight to improve the well-being of people everywhere. Since May 2024, she has guided PRB through a period of tremendous upheaval across the U.S. nonprofit and international development sectors — strengthening partnerships, fostering innovation and strategic risk-taking, and positioning the organization for long-term sustainability and impact. Her leadership philosophy centers on transparency, trust, and empowerment. As a translator and advocate for policy-relevant research, she works to make complex demographic and political dynamics clear and actionable for decision-makers and the public alike, asserting that a deeper understanding of fertility, mortality, and migration trends points us toward the investments we need to make today to shape the future we want tomorrow. Her forthcoming co-authored book, Toxic Demography (Oxford University Press, November 2025), reveals how population dynamics are intertwined with political ideologies, identity, and nationalism, and examines how demographic trends have been ideologically distorted — from historical manipulations to current debates about the pandemic and global fertility decline.