Tony Wright, Strategic Consultant, Interpublic Group

Tony Wright, strategic consultant at Interpublic Group, is a well-known advertising internationalist with a wealth of experience. He was most recently worldwide chairman at Lowe and Partners, a member of IPG. Prior to joining Lowe as CEO, he served as chief strategy and planning officer for Ogilvy & Mather. He was the architect of the rebranding of British Petroleum, into BP—Beyond Petroleum. His previous experience includes the creation of Berlin Wright Cameron and the formation of McElligott Wright Morrison White in Minneapolis, which was later folded into Omnicom. He also worked at Chiat/Day where he is credited as having been the driving force behind the Energizer Bunny campaign. He was named by Campaign magazine as one of the best five account planners in the world, and admitted to the Advertising Hall of Achievement by the American Advertising Federation. He was born and educated in London and subsequently studied at l'universite Paris-Sorbonne and Freie Universitat Berlin in Germany.