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The Power of the Purse: Engaging Women Decision Makers for Healthy Outcomes

Cover ArtThe report explores the decision-making priorities of female health consumers in the U.S., U.K., Germany, Japan, and Brazil and the industry challenges and solutions to building trust with this market segment. The majority of healthcare decisions are made by women yet they are not confident in the health decisions they make. The lack of confidence is due to shortage of time, knowledge and trust in the industry, resulting in poor health outcomes for themselves and others. The report finds that to engage female consumers, healthcare companies must first understand their unique definition of health and the behaviors that drive trust and satisfaction among female patients and consumers. (4/23/2015, Report - 86 pages)

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The Power of the Purse: Engaging Women Decision Makers for Healthy Outcomes


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