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Harnessing the Power of the Purse: Female Investors and Global Opportunities for Growth

Cover ArtAs more women become breadwinners and business owners who generate income and make financial decisions for their households, the power of the purse - and the market opportunity it represents - will grow exponentially. Yet this robust female market is startlingly untapped. CTI finds that tapping the power of the purse depends on correcting industry misperceptions about female investors and an industry tendency to perceive women as a monolithic market. Geography, generation, source of wealth, and asset level are all factors affecting how women perceive wealth and arrive at decisions about its allocation. In this report, CTI explores these nuances. (5/1/2014, Report - 116 pages)

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Harnessing the Power of the Purse: Female Investors and Global Opportunities for Growth


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