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The X Factor: Tapping into the Strengths of the 33-to 46- Year- Old Generation

Cover Art The Baby Boomers and Millennials are demographic darlings but for companies throughout the United States and the European Union, Generation X may be the most important generation of all. At just 46 million in the U.S., Generation X is small compared to the 78 million Boomers and 70 million Gen Ys but they wield a disproportionate amount of influence. Born between 1965 and 1978, they are the bench strength for leadership, the skill bearers and knowledge experts corporations will rely on to gain competitive advantage in the coming decades. Approaching or already in the prime of their lives and careers, they are prepared and poised for leadership. Yet their career progress has been blocked by Boomers—who are postponing retirement—and threatened by leapfrogging Gen Ys. At the same time, they are working harder than ever. In this study we examine Generation X’s attitudes and experiences around work. Companies that acknowledge the issues affecting Gen X have the opportunity to establish programs and practices that will retain and sustain this impressive talent pool, and allow these key men and women to realize their potential. (9/1/2011, Report - 50 pages)

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